audience fragmentation
Clipping Apps vs Influencers: Creator Economy Saps Brand Reach
Clipping apps now dominate 63% of video views, forcing brands to redesign partnership models and creators to navigate fragmented audiences. In 2026, content uploads grew 45% year-over-year, yet most of that attention is siphoned off to short-form clips that sit behind pay-walls. This shift reshapes how creators monetize and how