creator economy
Creator Economy Clash: Human Micro‑Influencers vs AI Deepfakes?
AI-powered influencers now outperform human micro-influencers in engagement, delivering 30% higher rates in Q2 2024. Brands are re-evaluating spend as algorithms reward synthetic personalities alongside real creators. According to a recent Ad Age study, AI-driven accounts generated an average engagement rate of 4.9% versus 3.8% for human micro-influencers