what is the creator economy
What the 2024‑25 Creator Economy Summits Reveal About Scaling, Monetization, and Brand Partnerships
The creator economy is a $37 billion industry that now prioritizes scale over pure reach. After years of proving cultural relevance, the sector is gathering at high-profile events - Cannes’ Marché du Film, the Scalable Summit, and The Lighthouse campus - to map a path toward sustainable growth. In my